Privacy Policy

Last updated: 30 September 2026

Shop 4 Shoes Limited respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it and the rights you have in relation to your personal information.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.

1. Who we are

Shop 4 Shoes Limited
Company number: 07196552
Unit 43 Phoenix Business Park
Telford Street
Newport
Gwent
NP19 0LW
United Kingdom

Telephone: +44 (0)1633 211172

For privacy or data protection enquiries, please contact:

shop4shoes77@aol.com

Shop 4 Shoes Limited is the data controller for the personal information we collect and use in connection with our website, orders and customer relationships.

2. Information we collect

Depending on how you interact with us, we may collect:

Your name
Billing address
Delivery address
Email address
Telephone number
Order and purchase details
Payment-related information
Account information, where you create a customer account
Correspondence and communications with us
Information provided when contacting customer services
Information relating to returns, refunds and exchanges
Website usage and technical information, such as IP address, browser type, device information and information about how you use our website
Marketing preferences and subscription information

We do not ordinarily store your full payment card details where payment is processed securely by a third-party payment provider.

3. How and why we use your information

We use personal information for the following purposes:

Processing and fulfilling orders

We use your name, contact details, billing information, delivery information and order details to:

Process your order
Take or facilitate payment
Arrange delivery
Provide order confirmations and updates
Deal with returns, refunds and exchanges
Provide customer support

Lawful basis: Processing is generally necessary to perform our contract with you.

Customer service

We use information you provide when contacting us to respond to enquiries and provide customer support.

Lawful basis: Generally necessary to perform our contract with you or, where appropriate, our legitimate interests in responding to customer enquiries and operating our business.

Legal, accounting and business records

We may process information where necessary to maintain appropriate business records and comply with legal, accounting, tax and regulatory requirements.

Lawful basis: Legal obligation.

Fraud prevention and website security

We may use information to help prevent fraud, misuse of our website and other unlawful activity and to protect our customers, business and website.

Lawful basis: Legitimate interests, and where applicable, legal obligation.

Improving our website and services

We may use information about how customers interact with our website to help us maintain, improve and develop our website, products and services.

Where consent is required for particular analytics or tracking technologies, we will seek that consent.

Lawful basis: Depending on the circumstances, legitimate interests or consent.

Marketing

Where you have provided the necessary consent, we may use your contact details to send information about products, offers, promotions and other marketing communications.

Lawful basis: Consent, where consent is required.

You can withdraw your consent or unsubscribe from marketing communications at any time.

4. UK GDPR and our lawful bases

We will only process personal information where we have an appropriate lawful basis under applicable data protection law.

Depending on the circumstances, the lawful basis may include:

Contract – where processing is necessary to provide products or services you have ordered from us.
Legal obligation – where we are required to process information to comply with the law.
Legitimate interests – where processing is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
Consent – where you have actively given us permission to process your information for a particular purpose.

The appropriate lawful basis depends on the particular processing activity.

Where we rely on legitimate interests, we will consider whether the processing is necessary and whether your interests, rights and freedoms should override our interests.

The ICO requires organisations to identify and explain their lawful basis for processing personal information.

5. Shopify and other service providers

Our online store is operated using Shopify.

Shopify provides the technology and infrastructure used to operate our online store and may process customer information on our behalf in accordance with its role and applicable data protection requirements.

We may also share relevant information with service providers where necessary to operate our business, including:

Payment service providers
Delivery and courier companies
Website and IT service providers
Fraud prevention and security providers
Email and marketing service providers, where applicable
Accountants, professional advisers and other business service providers
Government authorities or regulators where we are legally required to do so

We aim to ensure that service providers only receive the information reasonably necessary for them to provide their services.

Shopify itself notes that using Shopify does not, by itself, guarantee GDPR compliance; merchants remain responsible for their own data-processing practices and privacy information.

6. International transfers

Some of our service providers, including technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

These safeguards may include an adequacy decision or appropriate contractual safeguards.

7. Marketing communications

We may send marketing communications where we have a lawful basis to do so.

Where consent is required, we will only send marketing communications where you have provided the necessary consent.

You can unsubscribe at any time by:

Using the unsubscribe link contained in the marketing communication; or
Contacting us using the details in this Privacy Policy.

Unsubscribing from marketing communications will not prevent us from sending essential communications relating to an order, transaction or customer service enquiry.

8. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the operation and security of the website, including functionality such as shopping baskets, checkout and other services requested by you.

Other cookies or similar technologies may be used for purposes such as analytics, remembering preferences or marketing.

Where consent is required for non-essential cookies or similar technologies, we will ask for your consent through our cookie settings or consent mechanism.

You can manage your cookie preferences through the cookie controls available on our website.

UK rules require businesses to provide information about cookies and generally obtain consent before using non-essential cookies, subject to applicable exceptions.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Different information may be retained for different periods.

For example, we may retain:

Order and transaction information for as long as necessary to manage the customer relationship and comply with accounting, tax and other legal obligations.
Customer service correspondence for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.
Marketing information until you unsubscribe or withdraw your consent, subject to any information we need to retain to record your preference.
Technical and cookie information in accordance with the relevant cookie or service settings.

Where we do not specify a fixed retention period, we determine the appropriate period by considering the purpose for which the information was collected, our legal and regulatory obligations, the nature of the information and our legitimate business requirements.

10. Your data protection rights

Depending on the circumstances and the lawful basis for processing, you may have rights under UK data protection law including:

The right to access your personal information.
The right to rectification of inaccurate or incomplete information.
The right to erasure of your personal information in certain circumstances.
The right to restriction of processing in certain circumstances.
The right to object to certain processing, including processing based on legitimate interests.
The right to data portability in certain circumstances.
The right to withdraw consent where we rely on your consent to process your information.

These rights are not absolute and certain legal exemptions or limitations may apply.

If you wish to exercise any of your rights, please contact us at:

shop4shoes77@aol.com

We may need to verify your identity before responding to certain requests.

The ICO confirms that privacy information should explain the rights available to individuals and that the applicable rights depend on the particular processing and lawful basis.

11. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Children's information

Our website sells children's footwear, but it is intended to be used by adults and we do not knowingly seek to collect personal information directly from children.

Orders should be placed by a parent, guardian or other person authorised to make the purchase.

13. Complaints

If you have concerns about how we have handled your personal information, please contact us first:

shop4shoes77@aol.com

We will try to resolve your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe that your personal information has been handled unlawfully.

The ICO's website is:

Information Commissioner's Office (ICO)